amynicole – McDonald’s has launched an exciting new campaign featuring British rapper Stormzy, giving fans the chance to enjoy his signature meal. Developed in collaboration with Leo Burnett UK and Red Consultancy, the campaign brings a personal touch to McDonald’s menu offerings.
At the core of this promotion is Stormzy’s go-to McDonald’s order: a 9-piece Chicken McNuggets, Fries, a Sprite, an Oreo McFlurry, and BBQ sauce. By highlighting his favorite meal, McDonald’s is creating a unique connection between the artist and his fans. Inviting them to share in his dining experience.
Tapping Into Cultural Food Rituals
The campaign capitalizes on the idea that everyone has a favorite McDonald’s meal, from everyday customers to global icons. By showcasing Stormzy’s personal choice, McDonald’s is reinforcing the emotional bond people share with their favorite fast-food orders.
Beyond the meal itself, the campaign is set to feature digital activations, social media engagement, and potential exclusive content from Stormzy, making it more than just a promotional menu item. McDonald’s continues to integrate pop culture into its brand. Offering customers not just food, but an experience tied to their favorite personalities.
Stormzy Brings His Signature McDonald’s Meal to Life
McDonald’s has launched a bold new campaign featuring British rap icon Stormzy. Bringing his personal go-to meal to fans across the UK. Directed by Paul Hunter of PRETTYBIRD, the campaign’s long-form film captures Stormzy walking into a McDonald’s and casually ordering his signature meal. The film takes a humorous twist as customers in drive-thrus, students, and even a knitting group unknowingly “Order like Stormzy.” Their voices transforming into his signature deep South London accent.
Adding to the fun, beloved British actress Alison Steadman makes a surprise cameo. Playfully declaring The Stormzy Meal as her favorite choice as well. The film seamlessly blends humor, pop culture, and McDonald’s everyday appeal, making it a standout promotion.
Celebrating Homegrown Talent with Exclusive Merch
The campaign also highlights emerging British content creators, reflecting Stormzy’s ongoing support for homegrown talent. McDonald’s extends the playful concept beyond video ads with striking black-and-white out-of-home (OOH) photography of Stormzy enjoying his meal.
To make the campaign even more engaging, McDonald’s has designed an exclusive visual identity for The Stormzy Meal. Fans can also get their hands on limited-edition merchandise. Including branded tumblers, pin badges, and posters, available exclusively to MyMcDonald’s Rewards customers through the app. With this campaign, McDonald’s is blending music, humor, and food culture, making ordering a meal a shared experience across the UK.
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McDonald’s Honors Stormzy with ‘Big Mikes’ Pop-Up in Croydon
As a tribute to Stormzy’s roots, McDonald’s has temporarily rebranded its Croydon branch as ‘Big Mikes.’ Giving local fans in CR0 the exclusive chance to try The Stormzy Meal 48 hours before its nationwide release. The campaign will culminate in a special meet-and-greet event in Croydon later this month. Where fans and McDonald’s crew will have the opportunity to meet the British music icon in person.
Expressing his excitement for the collaboration, Stormzy shared, “I am so gassed for my McDonald’s order to be the first ever ‘Famous Order’ in the UK and Ireland. Never thought I’d have my own order on the official menu. That’s mad.”
A Social-First Strategy with Interactive Digital Experiences
Breaking from traditional TV advertising, McDonald’s is driving engagement through a digital-first strategy. A key highlight of the campaign is an interactive Snapchat activation—the first of its kind—where users receive ‘Sponsored Snap’ messages that encourage them to try The Stormzy Meal in an immersive way.
The campaign also includes striking out-of-home (OOH) visuals featuring Stormzy and his go-to McDonald’s meal. Along with a limited-edition merchandise collection available through the MyMcDonald’s Rewards app. By blending music, culture, and digital engagement, McDonald’s is making The Stormzy Meal more than just a menu item—it’s an experience for fans nationwide.
McDonald’s and Stormzy Turn a Simple Meal into a Cultural Phenomenon
McDonald’s UK & Ireland marketing director Matthew Reischauer emphasized that The Stormzy Meal is more than just a fast-food promotion—it’s about turning a shared experience into a cultural moment. “The Stormzy Meal isn’t just about the food. It’s about taking something we all relate to—having a favourite McDonald’s order—and making it something bigger,” Reischauer said.
With a combination of film, merchandise, and exclusive events in Stormzy’s hometown of Croydon, McDonald’s is inviting fans to immerse themselves in a one-of-a-kind experience.
Stormzy’s Go-To Meal Becomes a Nationwide Celebration
Leo Burnett UK executive creative directors James Millers and Andrew Long highlighted how the campaign connects with McDonald’s fans. “Everyone has their ‘go-to’ order at Maccies. And who better to bring that idea to life than one of the most iconic faces and voices in British culture—Stormzy,” they shared.
The campaign celebrates a high-profile collaboration between two cultural icons, inviting the nation to join in and “Order Like Stormzy.” From nine McNuggets and Fries to a Sprite and Oreo McFlurry, The Stormzy Meal has been transformed from a personal favourite into an interactive fan experience, capturing the essence of McDonald’s ‘Famous Orders’ campaign.
