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	<title>abinni, Author at Amynicole</title>
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	<description>Creative projects, Lifestyle insights, and Inspiring content</description>
	<lastBuildDate>Mon, 21 Apr 2025 05:39:08 +0000</lastBuildDate>
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	<title>abinni, Author at Amynicole</title>
	<link>https://amynicole.co/author/abinni/</link>
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	<item>
		<title>TOPSP!N Puts Table Tennis in the Spotlight</title>
		<link>https://amynicole.co/creative/topspn-puts-table-tennis-in-the-spotlight/570/</link>
		
		<dc:creator><![CDATA[abinni]]></dc:creator>
		<pubDate>Mon, 21 Apr 2025 05:39:07 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[BACKSP!N]]></category>
		<category><![CDATA[Creative studio]]></category>
		<category><![CDATA[Drumchapel]]></category>
		<category><![CDATA[DTTC]]></category>
		<category><![CDATA[Pim-Pam]]></category>
		<category><![CDATA[SP!N]]></category>
		<category><![CDATA[Table Tennis]]></category>
		<category><![CDATA[Table Tennis Revival]]></category>
		<category><![CDATA[TOPSP!N]]></category>
		<guid isPermaLink="false">https://amynicole.co/?p=570</guid>

					<description><![CDATA[<p>amynicole – Creative studio Pim-Pam is bringing new energy to the art and sport worlds with the return of its popular exhibition series, TOPSP!N. Opening this April at Wasps Studios’ South Block&#8230;</p>
<p>The post <a href="https://amynicole.co/creative/topspn-puts-table-tennis-in-the-spotlight/570/">TOPSP!N Puts Table Tennis in the Spotlight</a> appeared first on <a href="https://amynicole.co">Amynicole</a>.</p>
]]></description>
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<p><strong><a href="https://amynicole.co/"><em>amynicole</em></a></strong> – Creative studio Pim-Pam is bringing new energy to the art and sport worlds with the return of its popular exhibition series, TOPSP!N. Opening this April at Wasps Studios’ South Block in Glasgow, the event highlights the cultural and social legacy of table tennis while supporting grassroots community programs. This marks the third edition of the project, following successful showings of SP!N in 2019 and BACKSP!N in 2022.</p>



<p>Instead of traditional canvases, artists from across disciplines have transformed ping-pong paddles into vibrant works of art. Each piece reflects the artist’s personal take on the intersection of design, sport, and community. Visitors will be able to view and purchase the paddles, with proceeds going to support local initiatives that promote access to recreational sport.</p>



<p>With table tennis often overshadowed by the trendy rise of pickleball, Pim-Pam’s TOPSP!N reasserts the enduring appeal of ping-pong. The show invites visitors to reflect on how simple games can unite people across generations and backgrounds through shared play.</p>



<h2 class="wp-block-heading">Artists Bring Creative Energy to Glasgow&#8217;s Table Tennis Revival</h2>



<p>The TOPSP!N exhibition features a diverse and dynamic lineup of artists, each contributing a uniquely designed ping-pong paddle. This year’s contributors include acclaimed comic book artist Frank Quitely, celebrated Scottish landscape painter Robert Kelsey, hip-hop artist Bemz, and Bungo Sign Co., known for their traditional signwriting work. Joining them are illustrator Agata Pietrusz, visual artist Craig Black, West African creatives Osa Seven and Adaora Lumina, and Glasgow-based art duo Conzo:Globel.</p>



<p>The variety of styles and cultural backgrounds highlights table tennis’s universal reach. Much like art, the sport cuts across age, nationality, and language, creating a shared space for creativity and community. Each paddle becomes a statement, blending personal expression with a collective purpose. Visitors not only witness visual storytelling but also support a broader social cause.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
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</blockquote>



<h2 class="wp-block-heading">Supporting a Legacy of Inclusion at Drumchapel Table Tennis Club</h2>



<p>Proceeds from TOPSP!N will benefit Drumchapel Table Tennis Club (DTTC), a pillar of the local community for over 30 years. DTTC is one of Britain’s most inclusive and successful table tennis organisations, with more than 300 members of all ages. The club operates within the Drumchapel Community Sports Hub, promoting health, connection, and opportunity through sport.</p>



<p>DTTC’s programs provide access to coaching, competitive play, and social engagement for everyone from schoolchildren to seniors. Past iterations of Pim-Pam’s exhibitions have supported the club’s efforts while showcasing the cultural resonance of ping-pong. In 2022, BACKSP!N featured over 60 artist-designed paddles, including a contribution from Turner Prize winner Martin Boyce. In 2019, SP!N explored themes like balance, strength, and resilience—values embodied by the sport and its players.</p>



<p>This year&#8217;s exhibition continues that mission, using art and play to strengthen community ties and elevate everyday objects into symbols of hope and unity.</p>



<h2 class="wp-block-heading">Pim-Pam Blends Art and Athletics to Support Community Sport</h2>



<p>TOPSP!N marks more than just an art exhibition for Glasgow-based creative studio Pim-Pam. Known for its work with Bentley Motors, Highland Park, and UEFA, the award-winning studio uses this event to showcase sport’s enduring value beyond fleeting trends like pickleball. By pairing contemporary art with ping-pong paddles, Pim-Pam underscores table tennis as both a cultural and community force.</p>



<p>&#8220;TOPSP!N is more than just an exhibition; it&#8217;s a celebration of creativity, collaboration, and community,&#8221; says Luke McCarthy, founder and creative director at Pim-Pam. The event supports Drumchapel Table Tennis Club (DTTC), which continues to provide inclusive, grassroots sports opportunities across Glasgow.</p>



<p>Exhibition visitors can place bids on their favorite paddles either in person or online until April 18. Unsold artworks will be available for direct purchase. All proceeds go toward expanding DTTC&#8217;s programming and infrastructure, helping young athletes access training, mentorship, and social connection.</p>



<h2 class="wp-block-heading">Opening Night Highlights and How to Join the Auction</h2>



<p>The exhibition’s opening night invited attendees to connect with artists and meet the community the event supports. Visitors challenged DTTC’s young players on a hand-painted, bespoke table designed by Bungo Sign Co., blending Glasgow’s creative flair with its athletic spirit.</p>



<p>The event’s accessible atmosphere matched its inclusive purpose. Art lovers, athletes, and families mingled under one roof, all united in support of a shared cause.</p>



<p>Funds raised through TOPSP!N directly contribute to DTTC’s continued outreach, coaching, and facility improvements. This collaboration between art and sport highlights how creativity can drive social good, turning everyday objects like ping-pong paddles into tools for opportunity and inclusion.</p>
<p>The post <a href="https://amynicole.co/creative/topspn-puts-table-tennis-in-the-spotlight/570/">TOPSP!N Puts Table Tennis in the Spotlight</a> appeared first on <a href="https://amynicole.co">Amynicole</a>.</p>
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		<title>Taxi Studio Delivers World-Class Design from Bristol</title>
		<link>https://amynicole.co/creative/taxi-studio-delivers-world-class-design-from-bristol/566/</link>
		
		<dc:creator><![CDATA[abinni]]></dc:creator>
		<pubDate>Fri, 11 Apr 2025 05:51:43 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Bristol]]></category>
		<category><![CDATA[Collaborative Culture]]></category>
		<category><![CDATA[Creative Growth]]></category>
		<category><![CDATA[creative industry]]></category>
		<category><![CDATA[Design Studio]]></category>
		<category><![CDATA[Taxi Studio]]></category>
		<guid isPermaLink="false">https://amynicole.co/?p=566</guid>

					<description><![CDATA[<p>amynicole – Founded in 2002 by Alex Bane, Ryan Wills, and Spencer Buck, Taxi Studio began as a bold venture outside the traditional London-centric creative circuit. From its home in Bristol, the&#8230;</p>
<p>The post <a href="https://amynicole.co/creative/taxi-studio-delivers-world-class-design-from-bristol/566/">Taxi Studio Delivers World-Class Design from Bristol</a> appeared first on <a href="https://amynicole.co">Amynicole</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p><strong><a href="https://amynicole.co/"><em>amynicole</em></a></strong> – Founded in 2002 by Alex Bane, Ryan Wills, and Spencer Buck, Taxi Studio began as a bold venture outside the traditional London-centric creative circuit. From its home in Bristol, the agency steadily built a reputation for delivering top-tier design with global impact. Now operating from a newly upgraded studio space, Taxi continues to evolve while staying true to its fiercely independent spirit.</p>



<p>Nestled in the vibrant heart of Bristol’s creative community, Taxi Studio exemplifies how location doesn’t define creative excellence. The founders&#8217; decision to base their operations in the South West of England wasn’t just about geography—it was a statement. They believed exceptional branding work could thrive far from the capital.</p>



<p>&#8220;Why not Bristol?&#8221; asks client services director Natalie Matti-Brown. “The UK&#8217;s creative pulse beats in many places, not just London. Bristol, Manchester, Brighton, Edinburgh—they’re all hubs of innovation and talent.”</p>



<p>This commitment to place infuses Taxi’s work with energy, character, and originality. Drawing from Bristol’s cultural roots—known for independence, bold ideas, and artistic vibrancy—Taxi blends global strategic thinking with local authenticity.</p>



<h2 class="wp-block-heading">Founders Built A Bold Alternative Outside London’s Creative Core</h2>



<p>In the early 2000s, Taxi Studio’s three founders—Alex Bane, Ryan Wills, and Spencer Buck—stood at a career crossroads when their then-agency&#8217;s owner stepped away. Rather than move to London like many peers, they chose to stay in Bristol and create something of their own. That leap of faith laid the foundation for an agency built on independence, local pride, and creative conviction.</p>



<p>From day one, the trio envisioned a studio that could challenge big-city agencies while operating on their own terms. The journey wasn’t without setbacks. “There’s no single moment where you feel like you’ve made it,” says creative director Karl Wills. “Just the daily challenge of staying in business, staying inspired, and balancing creativity with commercial sensibility.”</p>



<p>Taxi applies that same principle to every project, from local ventures to international campaigns. The team maintains that roots matter, and Bristol remains a natural home for a studio with global ambitions and a hometown heartbeat.</p>



<h2 class="wp-block-heading">Turning Points That Shaped Taxi Studio Creative Reputation</h2>



<p>While Taxi Studio never relied on a singular breakthrough, it did experience defining moments. One early success came through an unconventional pitch to the Science Museum. Instead of a typical brochure, the team proposed interactive leaflets that brought exhibits to life. That idea caught fire, winning awards and pushing open new doors.</p>



<p>From that point forward, momentum built steadily. But what truly defines Taxi’s legacy is its commitment to long-term partnerships. “We’ve worked with some clients for decades,” says Natalie Matti-Brown. “That kind of relationship doesn’t happen unless you consistently deliver with integrity.”</p>



<p>For Taxi, accolades are welcome, but loyalty is the real prize. Every brand collaboration—whether global or homegrown—is treated with care, curiosity, and a relentless pursuit of creative excellence.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><strong><em><a href="https://lipflip.org/science-and-research/safe-nuclear-battery-could-last-a-lifetime/">Read More : Safe Nuclear Battery Could Last a Lifetime</a></em></strong></p>
</blockquote>



<h2 class="wp-block-heading">Meaningful Projects Drive Personal And Creative Growth</h2>



<p>At Taxi Studio, projects are more than design challenges—they are chances to create something lasting. For client services director Natalie Matti-Brown, leading the transformation of legacy brands like Minute Maid and Tim Hortons stands out. As a Canadian, working on Tim Hortons had personal meaning. “The scale was massive,” she says. “We built something bold, memorable, and award-winning.”</p>



<p>For creative director Karl Wills, the most formative project has been his own evolution at Taxi. Starting as a junior, he had to carve his own space in a studio led by his brother, Ryan, and co-founder Spencer Buck. “I had to earn my stripes,” Karl says. “Every pitch and project pushed me to prove myself. That pressure shaped my confidence and craft.”</p>



<p>Taxi’s approach ensures every brief becomes a creative opportunity. “The thrill,” Karl adds, “comes from pushing past the obvious. We stretch ideas to places that clients didn’t think possible—and that’s where the magic happens.”</p>



<h2 class="wp-block-heading">Taxi Studio Collaborative Culture Built On Trust, Not Titles</h2>



<p>Taxi Studio thrives on a culture where ideas matter more than job titles. The agency actively rejects rigid hierarchies, creating an open environment where everyone is empowered to contribute. “Psychological safety is everything,” says Natalie. “We build teams where people can speak freely and do their best work without fear of judgment.”</p>



<p>This trust-based culture means even newcomers get to shape big ideas. “When I started, I didn’t have a strong branding background,” Natalie recalls. “But my voice still counted from day one.”</p>



<p>Team members at Taxi are trusted to manage their time, their projects, and their professional growth. “It’s not about working late to prove yourself,” Natalie explains. “It’s about what you bring to the table—and knowing you’ll be heard when you do.”</p>



<h2 class="wp-block-heading">Designing A Studio That Reflects Their Identity</h2>



<p>Taxi Studio’s recent move into a custom-designed workspace marks a new era for the Bristol-based agency. “We had outgrown our old space,” says creative director Karl Wills. “It no longer reflected who we had become as a team or as a brand.”</p>



<p>The new studio wasn’t just a relocation—it was a creative statement. Designed entirely by the team, the space embodies the values that have guided Taxi since day one: creativity, authenticity, and independence. It’s elegant yet personal, bold yet welcoming. “When you walk through it, you know exactly where you are,” says Karl. “It feels like Taxi, and that was always the goal.”</p>



<p>Beyond aesthetics, the new studio fosters collaboration and focus. It’s a place where creative ideas are nurtured, not just executed. The design encourages spontaneous conversation, shared ownership, and space for bold thinking. It’s more than just a studio—it’s a physical reflection of the studio’s ambition and belief in the power of thoughtful design.</p>



<h2 class="wp-block-heading">Taxi Studio Challenging Expectations While Expanding Global Reach</h2>



<p>Taxi Studio doesn’t just follow briefs—it interrogates them. “We always ask why,” says client services director Natalie Matti-Brown. “If the brief doesn’t aim high enough, we push back. Strategic thinking guides everything we do.”</p>



<p>The agency treats every client as a partner, not just a project. This approach has earned long-term trust and creative freedom. “We’re not here to just tick boxes,” Karl adds. “We want to go beyond expectations and create work that lasts.”</p>



<p>Taxi’s compact size allows it to remain agile and deeply collaborative. Because of this, everyone has a voice, and every idea has a chance to shine. Moreover, this structure fosters a culture where feedback is immediate, and innovation happens faster. As the studio looks ahead, global expansion is firmly on the horizon.</p>



<p>In fact, the team believes that their independence and flexibility are key advantages in an increasingly competitive market. “We’re ready,” says Karl. “Now it’s just about making sure the world sees what we can do.” With a growing portfolio and momentum behind them, Taxi is not just stepping onto the global stage—it’s arriving with intent.</p>
<p>The post <a href="https://amynicole.co/creative/taxi-studio-delivers-world-class-design-from-bristol/566/">Taxi Studio Delivers World-Class Design from Bristol</a> appeared first on <a href="https://amynicole.co">Amynicole</a>.</p>
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		<title>Korean Air Debuts Refreshed Brand Identity with Lippincott</title>
		<link>https://amynicole.co/business/korean-air-debuts-refreshed-brand-identity-with-lippincott/562/</link>
		
		<dc:creator><![CDATA[abinni]]></dc:creator>
		<pubDate>Tue, 25 Mar 2025 05:42:31 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Korean Air]]></category>
		<category><![CDATA[Lippincott]]></category>
		<category><![CDATA[Rebranding]]></category>
		<category><![CDATA[Taeguk Symbol]]></category>
		<guid isPermaLink="false">https://amynicole.co/?p=562</guid>

					<description><![CDATA[<p>amynicole – Korean Air has revealed a refreshed brand identity—its first in four decades—as it positions itself as a leading global carrier. Designed by renowned consultancy Lippincott, the rebrand introduces a modernized&#8230;</p>
<p>The post <a href="https://amynicole.co/business/korean-air-debuts-refreshed-brand-identity-with-lippincott/562/">Korean Air Debuts Refreshed Brand Identity with Lippincott</a> appeared first on <a href="https://amynicole.co">Amynicole</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p><strong><a href="https://amynicole.co/"><em>amynicole</em></a></strong> – Korean Air has revealed a refreshed brand identity—its first in four decades—as it positions itself as a leading global carrier. Designed by renowned consultancy Lippincott, the rebrand introduces a modernized Taeguk emblem and logotype, signifying the airline’s evolution from national icon to international flagship. The redesigned Taeguk, drawn from the South Korean flag, now features a fluid form inspired by Sangmo Nori, a traditional Korean dance characterized by swirling ribbons.</p>



<p>For the first time, the emblem stands alone, separate from the wordmark, thereby reinforcing Korean Air’s distinct identity on the global stage. Consequently, this refined symbol will appear across the airline’s aircraft livery, digital platforms, and customer touchpoints. Looking ahead, Korean Air plans to debut the new branding in March 2025, coinciding with its post-merger integration with Asiana Airlines and signaling the beginning of a new chapter in its journey toward international leadership</p>



<h2 class="wp-block-heading">Lippincott Balances Heritage and Modernity in Visual Overhaul</h2>



<p>Lippincott faced the task of evolving Korean Air’s deeply rooted identity without losing its national heritage. The design team introduced a more contemporary look while preserving core visual elements. Dan Vasconcelos, partner at Lippincott, explained that the team selectively modernized some features while preserving others. The Taeguk and logotype were overhauled, while the aircraft livery received a subtle update with a metallic blue finish to retain its iconic look.</p>



<p>One of the most notable changes includes the new logotype, which draws inspiration from traditional Korean calligraphy. The letterforms were refined to express elegance and cultural authenticity. Korean Air also made the bold decision to drop the word “Air” from the fuselage, allowing “Korean” to stand on its own. This change strengthens brand visibility from airport terminals and affirms the airline’s role as South Korea’s leading global ambassador.</p>



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</blockquote>



<h2 class="wp-block-heading">Korean Air Elevates Taeguk Symbol with Artistic Movement and Cultural Depth</h2>



<p>Korean Air has reimagined its iconic Taeguk symbol, infusing it with cultural artistry and modern elegance. The new design draws inspiration from Sangmo Nori, a traditional Korean dance that uses ribboned hats to create sweeping, dynamic movements. These fluid forms now shape the airline’s emblem, symbolizing prosperity and continuity while evoking motion and grace.</p>



<p>Dan Vasconcelos of Lippincott explained the challenge clearly: to create a Taeguk that reflects Korean Air’s identity without losing national significance. To achieve this, the design team needed to balance cultural familiarity with distinctive ownership. As a result, the refreshed emblem stands out as immediately recognizable within the brand’s environment. Moreover, its ribbon-like aesthetic enhances visual appeal across both digital and physical spaces — from cabin interiors to boarding passes. By simplifying the design and removing excessive detailing. This refined symbol becomes a versatile and elegant marker of Korean pride and aviation excellence..</p>



<p>By aligning tradition with innovation, Korean Air’s updated Taeguk expresses elegance and movement, representing both the airline’s heritage and its bold step toward a global premium identity.</p>



<h2 class="wp-block-heading">Premium Experience Redefined Through Design and Subtle Luxury</h2>



<p>Korean Air’s rebrand extends far beyond a new logo. The airline now presents itself as a premium global carrier, offering an elevated travel experience at every touchpoint. In collaboration with PriestmanGoode, the airline redesigned its cabins with carefully curated materials and a modern color palette. Signature Korean blues remain central to the brand, while dark neutrals and bronze accents introduce warmth and sophistication. Especially in business and first-class settings.</p>



<p>Vasconcelos emphasized confidence as the cornerstone of premium design. Korean Air reduced logo placements to avoid visual clutter. Instead, the Taeguk now acts as a subtle signal of quality, woven into interiors and digital platforms with restraint and purpose.</p>



<p>This design philosophy also aligns with new service initiatives—enhanced dining experiences, partnerships with luxury brands, and curated amenities—aimed at creating a seamless and elegant journey for high-end travelers.</p>



<h2 class="wp-block-heading">Korean Air Marks a Bold New Era with Rebrand and Global Ambitions</h2>



<p>Korean Air has launched a sweeping rebrand at a pivotal moment in its history. Coinciding with its merger with Asiana Airlines. This transformation reflects the airline’s drive to assert itself as a top-tier global carrier while proudly representing South Korea on the international stage. The refreshed identity blends tradition with innovation, delivering a visual message of confidence, renewal, and national pride.</p>



<p>Lippincott partner Dan Vasconcelos, who led the rebrand, emphasized the strategic intent behind the overhaul. “Rebrands of this scale are deeply strategic — they signal transformation and invite reappraisal,” he said. Korean Air’s redesigned identity is grounded in visible improvements to its passenger experience. This includes upgraded cabins, refined services, and expanded international routes.</p>



<p>The rebrand is already turning heads, with newly liveried aircraft set to debut in March 2025. The bold update includes a modernized Taeguk emblem and an elegant, simplified logotype that now reads simply “Korean.” These changes align the brand more closely with global standards while reinforcing its unique cultural roots.</p>



<p>From Incheon to international hubs, Korean Air’s new look signals a confident leap into its next chapter — one that embraces heritage, elevates experience, and competes on a global stage.</p>
<p>The post <a href="https://amynicole.co/business/korean-air-debuts-refreshed-brand-identity-with-lippincott/562/">Korean Air Debuts Refreshed Brand Identity with Lippincott</a> appeared first on <a href="https://amynicole.co">Amynicole</a>.</p>
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		<title>Leeds’ Street Art Scene Explored in New Documentary</title>
		<link>https://amynicole.co/creative/leeds-street-art-scene-explored-in-new-documentary/559/</link>
		
		<dc:creator><![CDATA[abinni]]></dc:creator>
		<pubDate>Sat, 15 Mar 2025 11:10:43 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Art Around Every Corner]]></category>
		<category><![CDATA[Art Scene]]></category>
		<category><![CDATA[City Mural]]></category>
		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[Mural]]></category>
		<category><![CDATA[Street Art]]></category>
		<guid isPermaLink="false">https://amynicole.co/?p=559</guid>

					<description><![CDATA[<p>amynicole – Filmmakers James and Vicky Wall have brought Leeds&#8217; street art to the screen with their documentary Art Around Every Corner. The film explores the creative minds behind the city’s murals,&#8230;</p>
<p>The post <a href="https://amynicole.co/creative/leeds-street-art-scene-explored-in-new-documentary/559/">Leeds’ Street Art Scene Explored in New Documentary</a> appeared first on <a href="https://amynicole.co">Amynicole</a>.</p>
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										<content:encoded><![CDATA[
<p><strong><a href="https://amynicole.co/"><em>amynicole</em></a></strong> – Filmmakers James and Vicky Wall have brought Leeds&#8217; street art to the screen with their documentary <em>Art Around Every Corner</em>. The film explores the creative minds behind the city’s murals, highlighting the artists’ journeys, techniques, and inspirations.</p>



<p>James first had the idea while walking through Leeds city centre, where he noticed the sheer volume of murals often overlooked by passersby. &#8220;I texted Vicky saying, ‘We literally have art around every corner,’ and that’s when we knew we had to tell this story,&#8221; he recalls.</p>



<p>The documentary goes beyond the aesthetics of public art, diving into the personal narratives of muralists shaping Leeds&#8217; urban landscape. Featuring artists such as Anthony Burrill, Ekaterina Sheaf, Emma Hardaker, and Jamie Steward, the film presents a broad spectrum of styles and perspectives, each adding to the city&#8217;s vibrant cultural identity.</p>



<h2 class="wp-block-heading">Documentary About A Community-Driven Artistic Movement</h2>



<p>Selecting the featured artists was a process of research, outreach, and community engagement. &#8220;Some names were obvious choices, but others came through recommendations and social media interactions,&#8221; says Vicky. The result is a diverse mix of established and emerging artists, all sharing a common love for Leeds and its ever-evolving street art scene.</p>



<p>By documenting their creative processes and inspirations, <em>Art Around Every Corner</em> captures the essence of Leeds&#8217; public art movement. It offers an intimate look at how these artists transform city walls into expressive canvases. Creating works that reflect both personal and collective stories. The documentary aims to inspire viewers to see Leeds as more than just a city, but as an open-air gallery where art exists at every turn.</p>



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</blockquote>



<h2 class="wp-block-heading">The Universal Language of Creativity</h2>



<p>James and Vicky Wall’s documentary, <em>Art Around Every Corner</em>, delves into the shared creative experiences that connect artists across different disciplines. &#8220;We like to think our creative journeys are entirely unique,&#8221; says James, &#8220;but in reality, we share common influences—from childhood memories to the music that shaped us as teenagers.&#8221; This theme of universality is something the couple hopes to explore further in future projects.</p>



<p>Their collaborative approach to filmmaking blends James’ extensive experience in the creative industry with Vicky’s background as a cognitive behavioral therapist. This dynamic allows them to create an artist-centered storytelling experience that prioritizes authenticity. &#8220;Vicky’s ability to foster a safe and open environment is crucial,&#8221; James explains. &#8220;It allows artists to be themselves on camera, making the interviews deeply personal and insightful.&#8221;</p>



<p>The documentary embraces a minimalist production style to help subjects feel at ease. &#8220;We work with a small crew and minimal equipment,&#8221; says Vicky. &#8220;Our goal isn’t to catch people off guard but to give them space to share their stories naturally.&#8221; This immersive storytelling approach stands in contrast to the rapid pace of social media content. &#8220;Some stories need breathing room,&#8221; James adds. &#8220;We wanted to create something lasting—something that continues to inspire long after it’s been watched.&#8221;</p>



<h2 class="wp-block-heading">Documentary to Celebrate Leeds’ Creative Identity</h2>



<p>Beyond showcasing individual artists, <em>Art Around Every Corner</em> serves as a love letter to Leeds’ creative community. The Walls believe the city&#8217;s artistic potential is underappreciated, with fewer cultural investments than other UK cities. &#8220;Leeds has so much talent, but it often goes unnoticed,&#8221; says Vicky. &#8220;That’s why we wanted to highlight the artists who are shaping the city’s visual landscape.&#8221;</p>



<p>The film also examines the challenges muralists face, from public perception to logistical hurdles like securing walls and navigating city regulations. However, it emphasizes the power of public art to shape communities and make creative expression more accessible. &#8220;Not everyone feels comfortable in galleries,&#8221; James notes, &#8220;but street art is for everyone. It turns an entire city into an open canvas, making creativity part of daily life.&#8221;</p>



<p>The featured artists echo this sentiment, describing their work as a form of visual storytelling that blends personal experience with cultural commentary. By bringing these narratives to a wider audience, the documentary captures the true essence of Leeds’ street art scene—one where creativity thrives in every corner.</p>



<h2 class="wp-block-heading">Inspiring Creativity: How a Documentary Brings Leeds’ Street Art to Life</h2>



<p><em>Art Around Every Corner</em> has already sparked positive reactions from artists and the wider creative community. Some muralists were initially hesitant about being on camera, but many found the experience rewarding—not just for the exposure, but for the chance to connect with fellow artists. &#8220;Seeing your work and story on a big screen alongside other creatives is a powerful experience,&#8221; says filmmaker James Wall.</p>



<p>The Walls hope the documentary resonates beyond the artistic circle, inspiring people from all walks of life to explore their own creativity. &#8220;We want it to reach those who don’t see themselves as creative,&#8221; says Vicky Wall. &#8220;Maybe they’ll watch it and think, ‘I could give that a try.’ Creativity should be for everyone.&#8221;</p>



<p>Looking ahead, <em>Art Around Every Corner</em> is just the beginning for Creative Stories, the Walls’ production company. They are already working on two new projects—one exploring the origins of creativity across different artistic disciplines and another addressing women’s health through art and storytelling.</p>



<p>Ultimately, their mission goes beyond filmmaking. They aim to amplify underrepresented voices, celebrate artistic expression, and create meaningful narratives that inspire imagination. &#8220;Our mantra is simple,&#8221; says James Wall. &#8220;We tell stories of creativity to spark inspiration.&#8221; With <em>Art Around Every Corner</em>, they have captured the heart, soul, and energy of Leeds’ vibrant street art scene, turning the city into a canvas worth exploring.</p>
<p>The post <a href="https://amynicole.co/creative/leeds-street-art-scene-explored-in-new-documentary/559/">Leeds’ Street Art Scene Explored in New Documentary</a> appeared first on <a href="https://amynicole.co">Amynicole</a>.</p>
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		<title>Longbottom &#038; Co Debuts Playful Rebrand by Derek&#038;Eric</title>
		<link>https://amynicole.co/creative/longbottom-co-debuts-playful-rebrand-by-derek-eric/554/</link>
		
		<dc:creator><![CDATA[abinni]]></dc:creator>
		<pubDate>Sat, 08 Mar 2025 09:48:36 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Derek&Eric]]></category>
		<category><![CDATA[Longbottom & Co]]></category>
		<category><![CDATA[Rebrand]]></category>
		<category><![CDATA[Tradition and Modern]]></category>
		<guid isPermaLink="false">https://amynicole.co/?p=554</guid>

					<description><![CDATA[<p>amynicole – Longbottom &#38; Co. has built a strong reputation in the tomato juice category by prioritizing quality and using all-natural ingredients. Despite this commitment, its previous visual identity did not reflect&#8230;</p>
<p>The post <a href="https://amynicole.co/creative/longbottom-co-debuts-playful-rebrand-by-derek-eric/554/">Longbottom &amp; Co Debuts Playful Rebrand by Derek&amp;Eric</a> appeared first on <a href="https://amynicole.co">Amynicole</a>.</p>
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<p><strong><a href="https://amynicole.co/"><em>amynicole</em></a></strong> – Longbottom &amp; Co. has built a strong reputation in the tomato juice category by prioritizing quality and using all-natural ingredients. Despite this commitment, its previous visual identity did not reflect its premium status, often resembling a generic store-brand product. To address this, creative agency Derek&amp;Eric reimagined the brand, creating a fresh identity that blends British heritage with modern playfulness.</p>



<p>At the heart of the rebrand is the concept of <strong>&#8220;Playfully Proper,&#8221;</strong> a positioning that balances craftsmanship with lighthearted sophistication. This idea is best represented by the new Queen Mary mascot, who wears a Tudor-inspired tomato headdress. Her confident smirk and expressive eyes add a regal yet approachable charm, making her a standout brand figure.</p>



<p>&#8220;The goal was to align the brand’s look with the exceptional quality of its product,&#8221; said Derek&amp;Eric managing director Jon Gibbs. &#8220;We introduced a bold, character-driven approach that merges tradition with a witty, modern edge.&#8221;</p>



<p>This balance is further reinforced through refined typography, a carefully crafted roundel, and a vibrant color palette inspired by freshly pressed tomatoes. The new design ensures <strong>strong shelf appeal</strong> while preserving the brand’s rich heritage. By blending sophistication with a touch of fun, Longbottom &amp; Co. now stands out as a premium product with a distinctive identity.</p>



<h2 class="wp-block-heading">Longbottom &amp; Co Reinvents Its Brand with a Bold and Playful Identity</h2>



<p>Longbottom &amp; Co. has introduced a striking new visual identity, placing Queen Mary at the heart of its brand. This bold decision gives the company an instantly recognizable character, setting it apart in the competitive tomato juice market. The design team explored multiple iterations before finalizing a version that balances historical inspiration with modern charm.</p>



<p>Initially, the early designs leaned heavily on historical accuracy, but the team found them lacking in approachability. Through refinements, they developed a stylized version of Queen Mary that conveys both regal authority and a playful personality. This balance of sophistication and wit extends throughout the brand’s typography and packaging, reinforcing its premium positioning while maintaining a contemporary appeal.</p>



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<h2 class="wp-block-heading">Vibrant and Adaptable Brand Identity</h2>



<p>Color played a key role in the redesign, with a palette inspired by the natural vibrancy of tomatoes. Rich reds, deep crimsons, and golden hues evoke freshness and appetite appeal while adding a regal touch. These bold tones contrast with muted, premium shades, ensuring the packaging feels both lively and refined.</p>



<p>Beyond packaging, the new identity seamlessly extends across digital and in-store experiences. The Queen Mary mascot and typography feature prominently in online ads, social media, and the brand’s website, ensuring a consistent and engaging presence. The redesign positions Longbottom &amp; Co. as a standout brand that successfully merges tradition with modern sophistication.</p>



<h2 class="wp-block-heading">Longbottom &amp; Co Strikes a Bold Balance Between Tradition and Modernity</h2>



<p>Derek&amp;Eric faced a significant challenge in redefining Longbottom &amp; Co.’s identity—finding the perfect balance between heritage and modernity. The risk of the brand feeling either too outdated or too irreverent was high. To address this, the design team meticulously refined the Queen Mary mascot, typography, and color palette through multiple iterations and testing.</p>



<p>Ensuring consistency across different packaging formats was another key priority. The team developed a flexible yet cohesive design system, allowing the brand to maintain its identity across various product lines and marketing materials. This adaptability strengthens Longbottom &amp; Co.’s presence in both digital and physical spaces.</p>



<h2 class="wp-block-heading">Distinctive Presence in a Competitive Market</h2>



<p>The response to the rebrand has been overwhelmingly positive. Longbottom &amp; Co. now stands out as a premium brand with a strong, character-driven aesthetic. While official market impact data is still forthcoming, the industry has already taken notice of its refreshed presence.</p>



<p>“Many premium brands lean too much on tradition and feel stagnant, while others focus solely on modern minimalism and lose their character,” says Jon Gibbs, managing director at Derek&amp;Eric. “Longbottom &amp; Co. strikes the perfect balance—rooted in British history yet refreshingly playful.”</p>



<p>By embracing a bold yet refined identity, Longbottom &amp; Co. has evolved from a visually unremarkable brand into a standout leader in its category. With a playful yet proper aesthetic, it now confidently claims its place among the most iconic beverage brands.</p>
<p>The post <a href="https://amynicole.co/creative/longbottom-co-debuts-playful-rebrand-by-derek-eric/554/">Longbottom &amp; Co Debuts Playful Rebrand by Derek&amp;Eric</a> appeared first on <a href="https://amynicole.co">Amynicole</a>.</p>
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