amynicole – Amazon has expanded its same-day grocery delivery service by including perishable food items in over 1,000 cities across the United States. Customers can now order fresh produce, dairy, meat, seafood, frozen foods, and baked goods for same-day delivery. This expansion allows shoppers to combine grocery and non-grocery items into a single cart and receive them all together on the same day.
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The company initially tested this service in Phoenix last year. Following positive results, Amazon is now rolling it out nationwide in key markets. Prime members continue to receive free same-day delivery on orders over $25 where the service is available. Non-Prime customers can also access the service but must pay a $12.99 delivery fee for same-day convenience. This move aims to simplify the online grocery shopping experience and shorten delivery windows. Customers benefit from both variety, speed, and enhanced flexibility. Making Amazon a more attractive option compared to traditional grocery chains and local delivery services.
Amazon Targets Grocery Market Growth With Strategic Expansion
Amazon’s grocery ambitions have grown steadily since acquiring Whole Foods Market in 2017. Since then, it has introduced several initiatives, including cashier-less checkout technology and Amazon-branded grocery stores. The latest expansion signals a renewed push to compete with established grocery retailers like Walmart and online services such as Instacart.
CEO Andy Jassy has emphasized the importance of the grocery sector in Amazon’s long-term strategy. With the U.S. grocery market projected to grow significantly, Amazon aims to secure a larger share. The company plans to expand same-day grocery delivery to over 2,300 cities by the end of 2025. With additional locations expected in the following year.
By integrating fresh food into its logistics network, Amazon is positioning itself as a full-service grocery provider. The addition of perishables not only boosts convenience but also addresses a key limitation in previous delivery options. This move reflects Amazon’s broader effort to meet evolving customer expectations for speed, variety, and reliability in online grocery shopping.
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Amazon’s ability to offer fast delivery on fresh goods could be a game-changer, especially for urban customers with limited time or access to transportation. If the rollout continues as planned, Amazon may become a primary grocery source for millions of Americans in the coming years. This expansion marks a critical step in Amazon’s effort to become a one-stop shop for both everyday essentials and fresh groceries, reinforcing its presence in the highly competitive U.S. grocery market.
